It’s just a fact there are more people searching and (hopefully) finding you using their mobile phones.
It’s imperative that your website is considered to be “mobile friendly” by the major search engines.
So what are some things that make a website considered to not “mobile-friendly?”
If a webpage requires a user to constantly “pinch” or zoom in and out just to view the content it’s a mobile friendly issue…
If a webpage is slow to load, because of large image files it’s not mobile friendly
If the text is too small to read without zooming it’s not mobile friendly.
If buttons and links are too close together that causes “cross touching” it’s not mobile friendly.
A quick and easy test on either of these tools will show you if you have any issues or problems that need to be addressed:
Google Tool:Go the Google Mobile Friendly Test
Enter your webpage into the search box and click “Test URL”
Bing Tool: Visit the Bing Friendly Test
Enter your webpage into the box and click “Analyze”
In just a few clicks of the mouse and a few moments of your time you will be alerted to any potential problems.