All Posts by Daniel Lee

webpage meta tags
Reading Time: 2 minutes

Meta Title and Description Tags

Webpages have two primary “meta tags” that are available to edit and can have a huge impact on how search engines list, and how web users interact, with those pages.

The easiest way to explain them is to show them as to how they appear in a Search Engine like Google. A random search performed using the term “Small Business Marketing Tips” shows this search result:

Marketing Tips – Small Business Trends  (The Meta Title Tag)

The best marketing tips for small business and startups. Thousands of expert how-to insights, tools, advice and tested ways for promoting your company.  (This is The Meta Description Tag)

There are “Best Practice Rules” to be followed when constructing these two Meta Tags,

(1) There is a limit to the number of characters available, if you exceed those limits, the text will be truncated and not show in the search results.

(2) The Title Tag should reflect the primary term you want the page to show up for in the search results, should be listed first, followed by the company name,

(3) The Title Tag should make it absolutely clear what the webpage will be about

(4) In the case of the Description Tag, the “primary search term(s)” should be included, as it will be “bolded” for emphasis.

(5) Both of these Tags should be unique, and not duplicated on any other webpage.

The purpose behind the “Title Tag” is to communicate the searcher what they can expect to find on the webpage, and make a determination if that will be a match for what they are looking for. The Title Tag content is a known search engine ranking factor.

The “Description Tag”, although not used as a ranking factor, provides an opportunity to expand on what kind of information will be found on the webpage. This can have a huge impact on whether or not the link is clicked or not.  It is a wasted opportunity not to include a well-crafted Description Tag.

An easy and free tool to determine what your Meta Title and Description tags look like can be found here:

https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/

Simply add your webpage in the input block and click the “Generate Preview Button.”

Your Meta Title and Description tag for the page will be displayed as it would be in Google. If your tags are too “short” or too “long” the tool will reflect this.

If you are not comfortable with making permanent changes to your website’s meta tags, an inexpensive option may be to publish a request for help from a freelancer on www.Fiver.com.

If your website is managed by a web developer, these changes can be made with very little effort.

After checking out your webpage Meta Tags, make sure you have updated your Ourcupboard.com Listing

mobile speed test
Reading Time: < 1 minute

How to check your Webpage Loading Speed

Slow loading web pages can undo almost any efforts you have made to increase the visibility of your website.

This is especially true now that mobile use has outgained desktop use for internet access.

Almost half of users that were recently polled said they expected a webpage to load in less than two seconds, 40 percent will not wait longer than three seconds before leaving!

Performing a Web Page Speed Test is one way to determine if there are existing problems that need to be addressed to speed things up!

There are several free online tests that track page loading speeds.

One of the most popular is Googles “PageSpeed Insights” Tool.

Simply add a web page address into the search bar, and click the Analyze Button for your results.

After a quick analysis, your page will be given a score of 1-100 reflecting the page load speed time, as well as any issues that were discovered that are having a negative impact. There will also be suggestions as to how to correct those issues.

As a note, the most common issue with slow loading pages, are pages that have images that are too large in overall size that take too long to load, this is especially true with mobile websites.

Additional website speed tests can be accessed at : Pingdom.com  and GTMetrix.com

Each of these tests only take moments to run and provide comprehensive results and recommendations.

After you have run your website speed tests, don’t forget to update your Free Ourcupboard.com Listing.

mobile friendly website
Reading Time: < 1 minute

How to Check a Website for Mobile Friendliness

It’s just a fact there are more people searching and (hopefully) finding you using their mobile phones.

It’s imperative that your website is considered to be “mobile friendly” by the major search engines.

So what are some things that make a website considered to not “mobile-friendly?”

If a webpage requires a user to constantly “pinch” or zoom in and out just to view the content it’s a mobile friendly issue…

If a webpage is slow to load, because of large image files it’s not mobile friendly

If the text is too small to read without zooming it’s not mobile friendly.

If buttons and links are too close together that causes “cross touching” it’s not mobile friendly.

A quick and easy test on either of these tools will show you if you have any issues or problems that need to be addressed:

Google Tool:Go the Google Mobile Friendly Test

Enter your webpage into the search box and click “Test URL”

Bing Tool: Visit the Bing Friendly Test

Enter your webpage into the box and click “Analyze”

In just a few clicks of the mouse and a few moments of your time you will be alerted to any potential problems.

After you have checked your site’s “mobile friendliness”, make sure you have claimed your Free Listing on Ourcupboard.com!

online reviews
Reading Time: < 1 minute

How & Where to Monitor Online Reviews

Based on the current statistic that 90% of people are searching online to check other people’s experience in dealing with your business before interacting with you, it’s important to know what’s been published online about you.

A simple and effective way to check your online reputation, is to take a few moments and look at the major online sources for reviews.

These include Google My Business, Yelp.com, and Facebook.com.

There are a host of websites that will monitor and alert you to new reviews as they are posted for a monthly fee, however just keeping a monthly tab on the three major sites will suffice for most small business owners.

Once a month, go to “Google Maps” and search your busines name to check for new reviews on your “Google My Business” listing. Go to Yelp.com and your  Facebook page to check for any recent reviews.

A Tip:  Make sure you respond to every review that is posted!

Another effective (and free) way to monitor your business name online is to sign up for “Google Alerts”.

Here’s how to set it up:

Go to https://www.google.com/alerts

In the “Create an alert about” box, enter your business name

Any recent results that were discovered will be listed in the search results listings

Optionally, click the “Create Alert” box

Complete the Options desired (How often, language, region, how many, and an email address to deliver the alerts to)

All future mentions of your business name will be forwarded to the email address you have provided!

Easy, Quick and Free!

After you checked your online reviews, make sure you have claimed and updated your Listing on Ourcupboard as well!

 

online presence
Reading Time: < 1 minute

Check Your Online Presence

It’s important to know how well your business is represented online in the major online information directories, as well as how accurate those listings actually are.

In order to be most effective, you need your business to be listed with consistently with the same name, address and phone number across all online resources.

This is commonly referred to as “NAP”, and is short for “Name, Address, and Phone.”

You don’t want to be listed with a variety of versions across the online landscape, including your website and/or social media outlets.

One way to do a quick search in the major directories is to visit https://moz.com/checkout/local/check . This is a reputable resource that will provide you with an immediate overview as to where and how your business is listed.

Simply add your business name, street address and zip code for your results.

Moz.com will provide you with an overview of how many listings are missing, correct or incorrect by individual search engine or directory.

It’s a quick and easy way (and best of all free) way to find out how and where your business is listed.

Should you choose find inconsistent or incorrect information, you can contact the directories individually and make updates, or Moz.com has a paid options that are available to you .

After you checked your online visibility, make sure you have claimed and updated your Listing on Ourcupboard as well!

yelp loc
Reading Time: < 1 minute

How To Claim Your Local Yelp.com Listing

Visit https://biz.yelp.com/ to Add or Claim your business, click on the “Manage my Free Listing” link

First, look up your business to see if there is an existing Yelp listing

Enter Business Zip Code and your Business Name to Search

IF your listing IS Found, Log in and/or Sign up with Yelp

You will be asked to Verify your business, via your business email, text or by call to the phone number published in your existing listing

After your business has been verified, return to https://biz.yelp.com/  

Navigate to “Business Information” and add/edit Categories, Hours, Business Specialties, Company &Owner Bios.

Navigate to “Photo and Videos” and add Business images and captions

If your listing is NOT found, begin by entering your business information (categories – up to 3), phone, website, address, and e-mail

Click “Add Business”

Log in and/or Sign up with Yelp.com

You will be asked to Verify your business, via your business email, text or by call to the phone number published in your existing listing

After your business has been verified, return to https://biz.yelp.com/

Navigate to “Business Information” and add/edit Categories, Hours, Business Specialties, Company & Owner Bios.

Navigate to “Photo and Videos” and add Business images and captions.

 

More Information here: https://biz.yelp.com/support/claiming

After you have claimed and verified your Yelp Local Listing, make sure you have claimed and updated your Listing on Ourcupboard as well!

bing local places
Reading Time: < 1 minute

Claim Your Bing Local Places Listing

If you have an existing listing on Google My Business, you can import it directly into your Bing listing.

If you have a “claimed and verified” listing on Google My Business, Bing will recognize it and provide you with instant verification of ownership.

Select “Import from Google” or “Claim Your Business” as applicable.

Select a business type, and perform a search on Bing (phone number, or business name and zip code)

If your business is NOT found, click “Create new business”, then Log in or create a Microsoft Account and Log in and follow the prompts.

If your business IS found, Click “Claim your business manually” (they will ask you to do another business search)

Complete the form with your business location information

Enter a Business segment (Hint: use “I’m not sure”)

Now, choose up to 10 Business Categories to be associated with

Enter a short business description

Decide whether you want your full business address to be visible in search results, or just by City and Zip Code

Enter your business contact details (email and social page web addresses)

Add/upload up to 100 photos of your business

Add Your Business Hours & Click Submit

You will now be asked to verify ownership of your business.

The verification can be made via business phone, text, mail, or possibly e-mail.

More information here: Bing Local Places

 

After you have claimed and verified your Bing Local Places Listing, make sure you have claimed and updated your Listing on Ourcupboard as well!

Reading Time: < 1 minute

Claim Your Google My Business Listing!

The first step is to see if you have an existing listing. There are a couple of ways to do this, however, working directly with Google is your best bet.

Visit https://www.google.com/business/ and sign in or create a new Google Business Account.

Type in your Business Name & do a search

If Google HAS your business listed, it will appear in the dropdown list

Select the business, and you will then be prompted to Verify the Business ownership

Verification options are by the phone number or by mail, per your existing listing information

Once you  have verified your ownership with Google, you can edit your listing (business category, business location, business description, business hours, website address, add photo’s, etc).

IF Google does NOT have your business listed, you can request to have it added.

Click the “Add this business to Google” Link after you have completed the search.

Complete the information that is requested, and click “Finish”

You will be requested to verify ownership of the business.

Once the verification process is complete, you will be able to add or edit business information

Additional Information is available at https://support.google.com/business/answer/2911778?hl=en

After you have claimed and verified your Google My Business Listing, make sure you have Claimed and Updated your Free Listing on Ourcupboard as well!